Newspaper policy

#Newspaper #policy

The policy of Kerala newspapers featuring multiple front pages is a glaring misstep that primarily cheats subscribers, while also causing dissatisfaction among advertisers. By reserving several slots on the front page for advertisements, these newspapers undermine their role as unbiased and reliable sources of news, substituting journalistic integrity with commercial interests.

For subscribers, this practice means that their primary source of news is diluted and less reliable. The front page, traditionally reserved for the most crucial and timely news, becomes cluttered with promotional content, compromising the quality and immediacy of news delivery. This not only devalues the subscriber's investment but also erodes trust in the newspaper's commitment to journalism.

For advertisers, the situation isn't much better. While they may secure prominent placement, they end up paying a premium for what amounts to a cluttered and less impactful spot. The value of front-page advertising diminishes when the space is congested with multiple ads, reducing its effectiveness and appeal.

To address this, newspapers should reconsider their pricing and placement strategies. Charging a uniform fee for both front and inner page ads would simplify the process and eliminate the need for such front-page congestion. This would also ensure a clearer, more focused presentation of news on the front page, restoring its role as the primary source of timely information.

It's ironic that newspapers, which often critique various societal issues, fail to self-regulate in this regard. This inconsistency undermines their credibility and diminishes their role as trustworthy news providers. A return to a single, impactful front page and a more balanced approach to advertising would reflect a commitment to both journalistic standards and fair advertising practices.

-K A Solaman