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Friday, March 9, 2018

Dastardly act


Dastardly act getting Good Mother award

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. PETA  also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals . And in no case human is treated as animal under the jurisdiction of PETA

In that case Good Mother Award 2018 constituted by PETA India to Grihalakshrimi Magazine, is interesting. 
PETA India honoured Grihalakshmi with the award for highlighting the importance of breast milk to infant’s health. An edition of Grihalakshmi featured breastfeeding campaign with the tagline ‘Mothers tell Kerala, don’t stare, we need to breastfeed’.

But, in fact the magazine drew flak for tarnishing the mother- child relation by 
showing an unmarried  woman without any motherly affection  breastfeeding a child by fully exposing her breast, There was a sarcasm that the child in the event drew only air instead of breast milk. The act was more of an animal and   that may be the reason for PETA award. Actually this animal award should be given not to the magazine but to the woman by name Gilu Joseph for her in human.act.

Dastardly act getting Good Mother award is surprising

K A Solaman


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