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Monday, May 13, 2013

Stupid PR exercise.

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The report about the Madhya Pradesh Congress adopting the 10-year-old newspaper vendor who gave a newspaper free to Congress vice-president Rahul Gandhi, because he had no change for 1000 rupee note, indicates that the PR Mangers of the future PM are a useless lot. The whole episode calls up the past story of son embracing mother and weeping when he was elevated to the post of vice-president of the Congress party.  The small boy is seemingly more sensible as he did not prefer to take 1000 rupees from Mr. Rahul Gandhi the future PM who  is unaware of the fact that a news paper boy never getsa collection in tune with Rs 1000 for his entire business for a day.

The public relations managers’ story again fails when one thinks how with the security ring around Rahul Gandhi, a 10 year old boy could approach him. Could not modern gandhians around  the next PM  have given the money to the boy.  The whole episode shows sign of a miserable PR work out.

In Kerala, while KPCC President Remesh Chennithala is on a walk for money,  one congress man offered gold ring worth Rs30000,other offered currency garland of Rs 25000. Though this is evidently against the Reserve Bank directive of not to punch currency notes, they are not as foolish as Madhya Pradesh congress men who ‘adopted’ the way-side news paper boy.

K A Solaman 
The New Indian Express daily published on 15-5-13

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