Aadujeevitham

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#Aadu Jeevitham

Investing heavily in marketing for a film, especially without a solid foundation of content, can often lead to wastage of resources. While marketing is essential for creating awareness and generating interest, it cannot compensate for a lackluster or mediocre film. 

The case of Blessy's "Kalimannu" serves as a poignant example. Despite initial marketing efforts like the unique concept of shooting the delivery of a woman using four cameras, the film failed to resonate with audience. This highlights the importance of focusing on substance over style in filmmaking.

Furthermore, relying solely on marketing gimmicks can create unrealistic expectations among viewers. When these expectations are not met upon watching the film, it can lead to disappointment and negative word-of-mouth, ultimately impacting the film's box office performance.

 In the case of "Kalimannu," the initial hype generated by the unconventional marketing tactics failed to translate into sustained interest for the film. This emphasizes the need for a balanced approach to marketing that aligns with the film's actual quality.

Therefore, the success Blessy's latest film 'Aadu jeevitham' lies in its ability to connect with viewers on an emotional or intellectual level. While marketing can help create visibility and attract audiences, it cannot compensate for shortcomings in storytelling, and direction. Therefore, instead of investing disproportionately in marketing, filmmakers should prioritize honing their craft and delivering compelling content that resonates with audiences.

Would unconventional marketing of the film Aadujeevitham bring a good fortune for Blessy and company, is only a matter of time.

K A Solaman