Rewarding Loyalists

#Rewarding #loyalists

The Kerala government has decided to recruit vloggers to promote its so-called "development achievements" through social media. This move may appear harmless at first, but many see it as a clever way to misuse public money.

Instead of using official media or public platforms that already exist, the government is choosing selected vloggers, probably supporters or party workers, to make them happy by  paying with public funds.

Unless the list of vloggers is made public, the people will not know how this money is being spent and to whom it is going. 

This is a classic trick often used by those in power to drain public money under the cover of publicity and social media promotion. What exactly are these vloggers going to promote?

 Kerala today is struggling with serious issues like school buildings are in poor condition, the health sector is full of corruption, unemployment and what else. There is nothing to boast about in sports. 

The state mainly survives on the income from liquor and lottery, which are destroying families. So, what positive image can vloggers paint?

Fixing not the real problems, the government is wasting time and money on fake promotion. This is not about development, it is about creating an illusion and rewarding loyalists at the cost of the public.

-K A Solaman