A district court in Bihar has directed the police to file an first information report against the film stars, Amitabh Bachchan, Madhuri Dixit and Preity Zinta, because they featured in Maggi advertisements. In India, government agencies do not conduct proper checks on the quality of food products. In this instance, the fault lies with the manufacturer and the approving authority. The role played by the celebrities is insignificant.
Bachchan has featured in the pulse polio campaign. Will he be held guilty if a child were to die as a result of faulty administering of the medicine? Several filmstars in South India also endorse products of substandard quality. Should they not be punished as well? The court order should serve as an eye-opener for greedy celebrities who promote consumer products of inferior quality. Rajnikanth and Kamal Haasan are considered to be role models because they never hoodwink consumers by endorsing dubious brands.
K.A. Solaman,, Kerala
The Telegraph, Calcutta, 12 June 2015
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