By Bihar court ordering
registration of an FIR against Bollywood stars Amitabh Bachchan, Madhuri Dixit
and Preity Zinta, who have featured in the Maggi advertisements, it has been
proved that Indian laws are rather mundane.
India is a place of
sub-standard food items. But there is no check on quality of food products by
government agencies. The poor people of this country are at the mercy of
corrupt politicians, manufacturers, businessmen, traders and celebrities. The
prime responsibility goes with the manufacturer and approving authority. The
role of Bachchan or Dixit or Zinta in promoting a brand is not a big issue.
Sachin has done advertisements
for food products and if anything found wrong with any of them, will Sachin be
arrested? Bachchan has done advertisement for pulse polio drop. Will he become guilty
if a child dies of reaction? In Kerala, Mammootty, Mohanlal and Manju Warier had
featured in the ads of many substandard items like curry powder, apparels, fake
finance companies, liquors, ayurvedic products, gold shops etc.. Will they be
arrested if curry powder and gold ornaments found adulterated?
Nevertheless, the Bihar court
order is an eye-opener for all rapacious celebrities who jump into the ads of
low-quality consumer products. And in this respect actors Rajnikanth and Kamal Hasan
are role models as they never attempted to hoodwink the gullible public by
means of unscrupulous advertisements.
K A Solaman
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