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Monday, September 8, 2008

Yet another TV channel for Kerala

Yet another TV channel for Kerala
Sir,
After the CPI(M) owned Kairali, People and We channels and the Congress party owned Jai Hind TV, it is now the turn of the State unit of the Nationalist Communist Party (NCP) to launch a satellite television channel. On one aspect the prospects of this Janapriya Communications channel cannot be ruled out as Malayalees are ready to bear the burden of all. Not only that. The NCP State president K Muraleedharan is ignored by all channels and tried to portray him as a buffoon. And hence it is impending for them to start one. Truly channels in Kerala are selling matters of their perception and show little obligation to general public. For instance the Chengara agitation is not a matter of serious deliberation for any channel as it is carried out by ‘lesser people’ of the state.

However when one starts a new channel there are some significant question to be reckoned with. Firstly Indian Television has really past its prime. All have become more money oriented and they flash more advertisements than contents in their programmes. The majority programmes are film shots and due to high repetition the viewers are disgusted with them. Most often duration of ads is much longer than the content shown in the programme and there is no check about the vulgarity of the contents. How could a channel air an ad where a man makes an intercourse with a passerby woman just because of the scent of the cream he uses? Again news channels have become the investigating agencies and they play the role of judiciary. There is no control on the news reporters whose wrong coverage brings confusion and misery for innocent people.

There are programmes by TV channels to woo youngsters and for that they occupy colleges, of course with permission, and disturb classes for several days. The channel friendly principals having little academic commitment are ready to hire colleges for several days. If one channel steals two days for their programme in a college, how many days would be lost by entertaining all other channels? For many heads of the institutions NAAC accreditation criteria lie in extracurricular activities and not in academic actions. A student after very hard work securing a First Rank in University examination is a lesser human before a girl acted in an awful TV episode.
Realism is far gone away from today's television and most of their items are of no substance. Muraleedharan’s channel will not make any significant impact other than added disturbance in Kerala psyche.

K A Solaman

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