Man's craze for yellow metal is well known. Women folks of Kerala and elsewhere are addicted to gold. They often think that the secret of their beauty is gold ornaments. Since then gold has become the criterion to show one's wealth women with huge possession of gold ornaments are centres of attraction for many in wedding like functions. Exploiting the addiction of women, the merchants in Kerala, Dubai etc had made a huge profit by way selling gold. Mushroomed gold showrooms in and around the country indicate huge profit earned by merchants of gold business.
In this back drop the bullion prices falling sharply in the domestic markets is a welcome gesture. If gold is available at a throwaway prize none would pay heavily in gold market and no woman dare to wear gold ornament. They will shift to diamond and platinum and that too will end up in later misery.
Gold merchants making huge profit by selling and buying gold have to sort out some other means to maintain their profit. World countries investing in gold would search for other options to maintain their financial stability.
K A Solaman
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