One of the man-made disasters of Kerala is
the Grand Kerala Shopping Festival. Almost all merchant establishments across
State are hell bound to squeeze the uninformed customers by selling various products
they really never need. The only attraction of yester-year GKSF ads was cine
actor Innocent with his rare histrionic talent, but this year he is absent
owing to illness
What this GKSF owners show as advertisement
in channel is an utter non-sense which provoke all sensible persons. The
unscrupulous channel owners shattering all telecast norms air these
advertisements throughout the prime show. The GKSF promoters should understand
what is responsiveness and rubbish. For instance see the ad of ‘Asset
Kasavu’- a more soothing one than the prime show itself.
Money can be spent for ads, but why GKSF is
not spending it wisely? All their ads are disgusting.
It is time for all sensible customers to
opt this GKSF festival time as occasion not to buy valuable commodities. The
prize or gift given at sales is a ploy to hoodwink the customers. The merchants
should sell the goods at the correct retail price. Selling a commodity with a
gift is to demoralize fellow merchants and the customers.
K A Solaman
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